Sometimes you have more blemishes, and some days your under-eye circles are a little darker than normal.” “Buildable coverage is ideal because your needs can change day-to-day. “I always look for a concealer that has buildable coverage that still lets skin look like skin,” says Ono. Coverage can range from light to medium to full-coverage. CoverageĪnother factor to consider is how pigmented the concealer is. Those with drier skin should opt for a concealer that is a bit more creamy. Oily skin types should go with a drier more satin-matte finish, says Uslan. FinishĬoncealers come in a variety of finishes. For covering blemishes on the rest of your face, pick a concealer shade that matches your skin tone or foundation. “If you’re looking to disguise dark circles, choose a concealer that’s one shade lighter than your natural skin tone to cover up and give that brightening effect,” she says. She recommends always stocking two shades in your makeup arsenal. “Then, decide what the goal of the concealer is,” says Ono. Next, swatch your picks under your eye or on your wrist to find the tone that looks most natural with your overall coloring. Start by figuring out if you have a warm, cool or neutral undertone. The most important step is finding the right shade. Here’s what to consider when shopping for the best concealer for you. You can judge that for yourself in the following selfie.This wonder-working product helps you fake good night’s rest and preps your complexion for the rest of your makeup routine. My nose has always been my biggest concern, as it's the target of constant stress-picking and is usually home to a few gnarly red spots, which will sometimes encounter bleeding at their worst (trust me, people yell at me all the time.) So, as you can imagine, the real test for any concealer is whether or not they can make those troublesome areas disappear into thin air. "Many people of color in our community expressed concerns about wanting a 'no-makeup makeup' look without using products that will make them look cakey," Ganjoo says, affirming my stance. (In my experience, hydrating formulas - even buildable ones - tend to lean on the sheerer side.) But, as I would expect, it feels incredibly lightweight and melts into my skin without leaving behind any creasing or uneven texture. For such a hydrating formula, I honestly didn't expect Main Match to lend as much coverage as it did with just one layer. Though I didn't start out as a concealer lover, it's since become a necessity in my makeup routine. olive, golden) that meet the unique needs of Kulfi's customer base. As promised, they encompass warm undertones (e.g. The 12 shades the team landed on in the end are named after make-believe Kulfi flavors: Ice Ice Berry, Coco Crush, Rose Rush, Extra Elaichi, Pome Pome, Mango Drop, Glossy Guava, Cherry Pick, Falooda Fizz, Lychee Licks, Kesar Pista, and Sunny Sitafal. While Ganjoo nods to the fact that the success of the Kajal Eyeliners inevitably created some pressure for the brand's "second act," she tells Allure that "centering our community has kept it real." Over the challenging course of three years (and countless supply chain delays), the Kulfi team invested in the help of over 300 customers and followers to ensure that the concealers exceeded all expectations in terms of serving often underrepresented undertones (a main pillar of Kulfi) and addressing concerns such as dark circles and hyperpigmentation. "My personal challenge resonated with so many others in our community and inspired me to launch a concealer that would be our perfect or 'main' match." "I struggled for years to find a concealer that matches my skin tone and undertone perfectly," she says, when asked about the inspiration behind Main Match. As a member of the 2021 Sephora Accelerate program, Kulfi has grown exponentially under the helm of Priyanka Ganjoo, who is not only the brand founder and CEO, but a highly experienced veteran within the beauty industry, having worked at companies like Estée Lauder and Ipsy.
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